Francoise Garnier will help you to power-up your business & brand to gain and retain more clients. Reset your brand foundations using a recipe comprising 3 elements to maximise your brand's unique relevance to your market and simplify your sales efforts.
Bill McLellan explores proven approaches to empower your clients to become more effective leaders and achieve greater measurable outcomes. Leadership effectiveness delivers better ROI than any other investment.
Francoise Garnier - is a brand marketing strategist and French language coach. Her career-long passion is "Powering-up people & brands". She helps SMEs, start-ups, business consultants and coaches to transform their brand performance with Insights, Integrated focus & communication Impact!
As a pragmatic marketer she looks at getting more value for every marketing dollar by marketing smarter, not harder. For the past 20 years she has been sharing the lessons drawn from her years of innovation and success in market research, marketing and general management with local and international market leaders.
The title of Francoise's presentation is: Creating Brand Magic – Powering Up Your Brand to A.C.E. it (attract, connect, engage)
"Today we're going to explore how to set - or reset - your brand foundations to elevate your brand power to drive more business. It is about brand strategy, relevant differentiation and effective storytelling.
As consultants, we're in the business of making a difference - but to do that effectively, we need to stand out in a crowded noisy market. My passion is powering-up people and brands, and that's exactly this session is about.
I will share with you a recipe that uses 3 elements to maximise your brand's unique relevance to your market and simplify your sales efforts.
Connect with Francoise on LinkedIn at linkedin.com/in/francoisegarnier/
Bill McLellan - Managing Director of Why Cubed Business Advisory, is a seasoned C-Suite executive, business mentor, and Advisory Board Chair with a global career spanning Africa, Asia, and Australia. For over 25 years, he has owned, led and been a key part of advisory businesses, serving some of the world’s largest organisations with energy management and sustainability leadership solutions. Today, he focuses on empowering medium-sized businesses to unlock their potential through leadership strategy, leadership development and business transformation.
Passionate about creating outstanding leader experiences, Bill specialises in equipping business owners and managers with the tools and insights to thrive beyond the "sink or swim" approach. He integrates advanced technologies like the REACH Ecosystem and Harrison Assessments, which incorporate elements of AI and predictive analytics, to provide innovative frameworks for talent development, engagement, and culture building.
The title of Bill's presentation is: Leadership 2.0 Introducing a new approach to improving leadership effectiveness to greatly augment your consulting.
"Discover why investing in leadership effectiveness delivers better ROI than any other investment in people. We'll explore the shortcomings of the current status quo and present innovative alternatives to help your clients achieve more effective leadership and help you be more effective in providing value in support of your client.
We’ll share the alternatives now available to achieve more effective leadership, make it measurable and relevant as a consultant."
With a Master of Applied Finance and a Bachelor of Commerce with Honours, Bill is accredited through the Network of Consulting Professionals (NCP) and the Advisory Board Centre as a Certified Chair.
For more about Bill and his approach, visit www.whycubed.com.au or connect with him on LinkedIn at linkedin.com/in/bill-mclellan.
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